<![CDATA[ABSTRAK Penelitian ini bertujuan menganalisis proses komunikasi pemberdayaan dalam mempersiapkan mahasiswa vokasi menghadapi transisi ke dunia kerja melalui kegiatan pelatihan kesiapan kerja di Politeknik APP Jakarta. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui observasi partisipatif, refleksi tertulis peserta, dokumentasi kegiatan, serta data survei sebagai pendukung. Analisis data dilakukan menggunakan analisis tematik dengan kerangka teori pemberdayaan. Hasil penelitian menunjukkan bahwa komunikasi pemberdayaan berlangsung melalui praktik komunikasi dialogis, pembelajaran berbasis pengalaman, serta refleksi kritis yang secara simultan membentuk efikasi diri, meningkatkan kesadaran kritis, dan memperkuat intensi perilaku mahasiswa vokasi. Temuan ini menegaskan bahwa komunikasi yang bersifat partisipatif dan berbasis praktik merupakan instrumen utama dalam membangun kesiapan kerja mahasiswa vokasi dalam menghadapi dunia kerja yang semakin kompleks. ABSTRACT This study aims to analyze the process of empowerment communication in preparing vocational students for the transition to the world of work. The research employs a qualitative approach with a case study design conducted within a work-readiness training program at Politeknik APP Jakarta. The study focuses on how communication practices in public speaking training for job interviews, professional appearance, and awareness of fraudulent job vacancies are interpreted by students as empowerment processes. Data were collected through participant observation, written reflections, activity documentation, and limited use of quantitative survey data as supporting evidence. The data were analyzed using thematic analysis within the framework of empowerment theory. The findings indicate that empowerment communication plays a significant role in strengthening self-efficacy, enhancing critical awareness, and encouraging proactive behavioral intentions among vocational students. These findings underscore that dialogic and practice-based communication constitutes a crucial instrument in improving vocational students’ work readiness.]]>
