<![CDATA[The increasing use of social media among students raises concerns about its impact on cognitive functions, particularly memory ability. The activity of scrolling thru social media, which involves rapid, diverse, and continuous exposure to information, is suspected to disrupt the attention process that plays a crucial role in the encoding and retrieval of information from short-term memory. This study aims to examine the effect of social media scrolling activities on immediate recall performance among students. This study uses a two group exprerimental design with a randomized pretest-posttest control group design model, which falls under the between-subject design category. A total of 30 students aged 18-25 were recruited using convenience sampling and randomly divided into experimental and control groups. The experimental group was given a treatment in the form of a 15-minute social media scrolling activity, while the control group did not receive this treatment. The ability of immediate recall was measured using a word list recall task consisting of a list of 15 words in the pre-test and post-test stages. The research results indicate that there is no significant difference in immediate recall performance between the experimental group and the control group (p > 0.05). These findings indicate that exposure to social media scrolling activities for 15 minutes under the conditions of this study is not sufficient to produce statistically delectable changes in immediate recall performance. Further research is recommended to use stricter experimental controls and larger sample size to enchance the internal validity of the study.]]>
