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All Journal Journal Customary Law
Wanda Elvinatus Sofie
Universitas Muhammadiyah Sidoarjo
Law, Crime, Criminology & Criminal Justice

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Analisis Perubahan Komisi Sepihak oleh Seller Sebagai Perbuatan Merugikan Affiliator dalam Program Afiliasi Tiktok Shop Tokopedia Wanda Elvinatus Sofie; Mochammad Tanzil Multazam
Journal Customary Law Vol. 3 No. 2 (2026): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jcl.v3i2.6279

Abstract

This study aims to analyze the legal relationship among the parties involved in the TikTok Shop Tokopedia affiliate program, to examine unilateral commission changes by sellers as acts causing losses, and to assess the application of actio pauliana as a legal protection mechanism for affiliators. The research employs a normative juridical method with a statutory approach, analyzing the Indonesian Civil Code, the Electronic Information and Transactions Law, the Shop Seller Terms of Service, the TikTok Shop Creator Terms of Use, and the Regulation on Electronic System and Transaction Providers. The results indicate that affiliators function as independent marketers whose economic rights arise after fulfilling their promotional obligations, while sellers possess the authority to determine commissions and the platform acts as an electronic system provider. Unilateral commission changes by sellers may cause losses to affiliators; therefore, actio pauliana may be applied as a repressive legal remedy. In addition, affiliators may undertake preventive measures through transaction documentation, dashboard monitoring, and direct electronic agreements with sellers. In conclusion, this study clarifies the structure of legal relationships within digital affiliate programs and provides a legal protection framework for affiliators in mitigating potential risks of economic loss.
Co-Authors Mochammad Tanzil Multazam