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Analisis Pengaruh Information Quality Terhadap Re-Purchase Intention Rudi
Journal Research of Economic and Bussiness Vol. 4 No. 02 (2025): Juli 2025
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-reb.v4i02.1234

Abstract

This study was conducted to explore the influence of information quality on repurchase intention on the Traveloka app. The data collection method used was a questionnaire. The sample selection procedure used non-probability sampling and purposive sampling by distributing questionnaires to respondents. Based on the results of the data analysis, it shows that the information quality variable has a significant impact on repurchase intention on the Traveloka app. The research findings explain that repurchase intention can be increased by improving information quality, which is a determining factor in successfully increasing repurchase intention. Keywords: Information Quality, Re- Purchase