Sharma Sharma
Queen Mary University of London, London, Inggris

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Expressive Speech Acts in Korean-Accented Sundanese and Viewers’ Perceptions in Tiktok Content @Vansa.be: A Sociolinguistic Study Nuraeni Nuraeni; Retno Wuri Sulistiyowati Sulistiyowati; Sharma Sharma
International Journal of Language and Culture Vol. 4 No. 1 (2026): International Journal of Language and Culture
Publisher : CV. Goresan Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63762/ijolac.v4i1.49

Abstract

This study examines expressive speech acts in Korean-accented Sundanese and viewers’ perceptions of TikTok content by @Vansa.be from a sociolinguistic perspective. It aims to describe the types of expressive speech acts used by the creator, examine the function of Korean accent stylization in Sundanese utterances, and analyze viewers’ interpretations of this linguistic style. This study employed a descriptive qualitative approach using digital observation and documentation. The data consisted of purposively selected TikTok videos and viewers’ comments, analyzed using the Miles and Huberman interactive model with reference to expressive speech acts, stylization, and audience reception theory. The findings indicate that humor and complaints were the most prominent expressive speech acts. Korean accent stylization functioned to construct a comedic character and represent a hybrid identity connecting local and global cultural elements. Viewers’ responses were generally positive, particularly perceiving the speaking style as interesting and entertaining, although some reported difficulties understanding the linguistic forms. These findings suggest that Korean-accented Sundanese functions as a stylistic resource for entertainment, identity expression, and cultural meaning negotiation in digital communication. The study contributes to sociolinguistic research by illustrating the intersection of expressive speech acts, linguistic stylization, and audience reception in regional-language use on social media.