Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Social Movements
Yoga Wahyu Wicaksono
Universitas Islam Negeri Syekh Wasil Kediri, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Strategi Digital Branding melalui Konten Kreatif Media Sosial dalam Mendukung Penerimaan Peserta Didik Baru di MTs Miftahul Huda Silir Wates Yoga Wahyu Wicaksono
Journal of Social Movements Vol. 3 No. 1 (2026)
Publisher : Sahabat Akademia Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62491/jsm.v3i1.2026.117

Abstract

Digital transformation has changed how prospective students and parents access information about educational institutions, making social media an increasingly important channel for school branding and student admissions. This study examines the implementation of digital branding through creative social media content at MTs Miftahul Huda Silir Wates, Kediri. Using a descriptive qualitative approach, data were collected from January to June 2026 through direct observation, in-depth interviews with eight purposively selected informants, and documentation of 46 Instagram and TikTok posts. The findings show that visual content and short videos generated higher engagement than long, formal, text-based posts. During the observed period, social media followers increased from 420 to 1,381, while the number of student applicants rose from 68 to 83. These changes indicate a similar upward trend between digital activity and student interest, although they do not establish a causal relationship. The implementation of digital branding remains constrained by limited staff time, content-production skills, and supporting facilities. These findings reinforce strategic value of social media. The study concludes that consistent, relevant, and audience-oriented creative content can strengthen madrasah digital branding, improve public visibility, and support the new student admissions process more effectively.
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