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All Journal SENTRALISASI Budimas : Jurnal Pengabdian Masyarakat
Reynhard Laurent Yunata
Universitas Dinamika Bangsa
Religion Humanities Economics, Econometrics & Finance Social Sciences Other

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The Role of Trust, Information Richness, and Enjoyment in Shaping Consumer Acceptance of TikTok Live Shopping: Evidence from Jambi City Irfan Hassandi; Widyadhana Candraningtias; Anjastanara Pasae; Reynhard Laurent Yunata
SENTRALISASI Vol. 15 No. 3 (2026): September
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v15i3.5952

Abstract

This study examines how Perceived Trust, Information Richness, and Perceived Enjoyment influence Behavioral Intention to use TikTok Live Shopping through Perceived Usefulness and Perceived Ease of Use within an extended Technology Acceptance Model. Data were collected from TikTok Live Shopping users in Jambi City who met the study eligibility criteria and were analyzed using Partial Least Squares Structural Equation Modeling. The findings support all proposed relationships. Perceived Trust, Information Richness, and Perceived Enjoyment positively influence both Perceived Usefulness and Perceived Ease of Use. Among these antecedents, Perceived Enjoyment demonstrates the strongest contribution to both acceptance beliefs, indicating that an engaging and enjoyable live-shopping experience plays an important role in how users evaluate the usefulness and ease of the platform. Behavioral Intention is positively influenced by both Perceived Usefulness and Perceived Ease of Use, with Perceived Usefulness showing the comparatively stronger relationship. These findings indicate that the acceptance of TikTok Live Shopping among users in Jambi City is shaped by the combined roles of trust, information quality, enjoyment, perceived utility, and ease of interaction. The study extends the Technology Acceptance Model by integrating transactional, informational, and hedonic factors within a single framework for explaining live-commerce acceptance. Practically, the findings suggest that credible communication, informative product presentation, and engaging live interactions may strengthen users’ acceptance of TikTok Live Shopping.
OPTIMALISASI KINERJA DAN DAYA SAING UMKM SABUN BATANGHARI RIVER MELALUI TRANSFORMASI DIGITAL Irfan Hassandi; Mardiana R; Widyadhana Candraningtias; Putri Indri Fitria Ningrum; Reynhard Laurent Yunata
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 3 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i3.20857

Abstract

Usaha mikro kecil menengah Sabun Batanghari River menghadapi berbagai kendala operasional yang mencakup proses produksi manual, jangkauan pemasaran terbatas, serta pengelolaan keuangan konvensional. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengoptimalkan kinerja dan daya saing mitra melalui implementasi transformasi digital. Pendekatan yang diterapkan meliputi analisis kebutuhan, pengadaan teknologi berupa mesin pengaduk otomatis, serta pelatihan komprehensif terkait operasional mesin, pemasaran media sosial, dan digitalisasi pencatatan akuntansi keuangan. Hasil pelaksanaan program menunjukkan peningkatan signifikan pada efisiensi waktu dan kapasitas produksi. Selain itu, inisiatif ini berhasil memperluas jangkauan pasar melalui pembentukan identitas merek digital, menginisiasi pencatatan keuangan tersistem, serta mendorong inovasi melalui pengembangan produk turunan baru. Kesimpulannya, intervensi teknologi dan digitalisasi secara holistik terbukti mampu meningkatkan produktivitas serta daya saing industri skala mikro, meskipun pendampingan lanjutan tetap krusial untuk memastikan keberlanjutan program pemasaran dan administrasi keuangan.
Co-Authors Anjastanara Pasae Irfan Hassandi Mardiana R Putri Indri Fitria Ningrum Widyadhana Candraningtias