Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics
Diyana Citra
Universitas Terbuka
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Harga Terhadap Volume Penjualan Pada Home Industry Sandal Iday di Desa Sukamantri Diyana Citra; Nining Harnani
Jurnal Ekonomika : INDEPENDEN Vol 6 No 2 (2026): Agustus 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/independent.v6i2.74493

Abstract

Home industry is one of the micro business sectors that continues to grow in Indonesia, including the sandal craft industry in Sukamantri Village. This study aims to determine how pricing is determined in the Iday Home Industry and how these price changes affect sales volume. A qualitative approach was used in this study with observation and semi-structured interview techniques. Pricing is determined directly by the business owner by considering the type of raw materials, the level of difficulty of the model, and labor costs, as well as other additional costs such as worker consumption and the use of production gas, as shown in the findings of this study. Price changes in the study affected sales volume, where price decreases tended to increase demand, especially during busy months, while during quiet months, demand was not greatly affected by price changes. The price factor was concluded to play an important role in influencing sales volume, but this influence was also related to wholesale market conditions and seasonal demand patterns.
Co-Authors Harnani, Nining