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All Journal Journal of Biology, Environment, and Edu-Tourism
Rizki Wahistina
Occupational Safety and Health Program, Faculty of Medicine and Health Sciences, Mataram State Islamic University, Mataram, Indonesia;
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Education Energy Environmental Science Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Other

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Strategic Prioritisation of Hydroponic Golden Melon Agritourism Using SWOT–AHP in West Lombok Muhammad Nursan; Heri Rahman; Rizki Wahistina; Ristina Siti Sundari; Mehmet Gökhan Özdemir; Baiq Rika Ayu Febrilia
Journal of Biology, Environment, and Edu-Tourism Vol. 2 No. 2 (2026): August
Publisher : Yayasan Siti Widhatul Faeha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65622/jbee.v2i2.300

Abstract

Hydroponic golden melon agritourism can transform horticultural production into an educational visitor experience; however, its development requires clear priorities when production, infrastructure, marketing, and institutional resources are limited. This study prioritized development strategies for Kebon Ayu, West Lombok, using an exploratory sequential design integrating SWOT analysis and the Analytic Hierarchy Process (AHP). Field observations and semi-structured interviews with 30 purposively selected stakeholders were used to consolidate 20 strategic factors. Pairwise comparisons generated local and global AHP weights, which were linked to eight TOWS strategies and tested through 10,000 Monte Carlo perturbations. Strengths received the highest group weight (0.495), followed by opportunities (0.310), weaknesses (0.134), and threats (0.061). The factor representing product quality and the hydroponic cultivation system received the highest global weight (0.1881). Experiential education and golden-melon picking ranked first (0.5290), ahead of integrated destination development (0.4116) and climate-adaptive cultivation (0.4046), and remained first in 100% of simulations. The findings support visitor experience as the development anchor while destination readiness and production resilience advance in parallel, providing a transparent basis for phased investment and stakeholder coordination.
Co-Authors Baiq Rika Ayu Febrilia Heri Rahman Mehmet Gökhan Özdemir Muhammad Nursan Ristina Siti Sundari