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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Mochammad Fachruddin
Universitas Islam Majapahit
Economics, Econometrics & Finance

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Pengaruh Influencer terhadap Keputusan Pembelian melalui Trust sebagai Mediasi pada Konsumen Sepatu Saganext Mochammad Fachruddin; M Syamsul Hidayat; Budi Utami
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vbqfj444

Abstract

consumers of Saganext shoes in the Mojokerto area. A quantitative approach utilizing a survey method was employed. The study sample consisted of 100 respondents selected through purposive sampling, and data were collected via questionnaires. Data analysis was conducted using the SEM-PLS method with the SmartPLS application. The results indicate that influencers have a positive and significant influence on trust, with a path coefficient of 0.363. Influencers also exert a positive and significant influence on purchasing decisions, with a coefficient of 0.500. Furthermore, trust has a positive and significant influence on purchasing decisions, with a coefficient of 0.570. Analysis of indirect effects reveals that trust significantly mediates the influence of influencers on purchasing decisions, with a coefficient of 0.207; trust acts as a partial mediator. These findings suggest that the use of credible influencers capable of building consumer trust can drive an increase in purchasing decisions for Saganext shoes.
Co-Authors Budi Utami M. Syamsul Hidayat