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All Journal Indonesian Journal of Innovation Studies
Budi Haryanto
Program Studi Magister Manajemen Pendidikan Islam, Universitas Muhammadiyah Sidoarjo
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

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Kotler and Fox Marketing Management Model in Islamic Boarding Schools to Increase the Number of Santri: Model Manajemen Pemasaran Kotler dan Fox di Pondok Pesantren Darut Taqwa Ponorogo untuk Meningkatkan Jumlah Santri Evin Oklidiana; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1335

Abstract

General Background Islamic boarding schools face intensifying educational market competition, requiring structured promotional approaches to maintain institutional survival. Specific Background Darut Taqwa Ponorogo Islamic Boarding School implements the Kotler and Fox marketing management model, combining 7P mix strategies with POAC operational functions to expand recruitment. Knowledge Gap Limited empirical research documents how traditional Islamic institutions integrate structured commercial marketing frameworks alongside religious values under dual-campus geographical constraints. Aims This study analyzes the implementation, obstacles, and effectiveness of the Kotler and Fox framework in enhancing student enrollment at Darut Taqwa Ponorogo. Results Descriptive qualitative findings reveal that 7P optimization coupled with POAC management improves institutional reputation and stakeholder trust, despite challenges in digital promotion and facility modernizations. Novelty The research establishes a conceptual model synthesizing classic academic marketing frameworks with faith-based educational leadership in traditional Islamic boarding environments. Implications Educational leaders can leverage structured digital marketing, skill-based curriculum innovations, and alumni networks to improve institutional competitiveness and enrollment growth. Key Findings Highlights Strategic execution of the 7P marketing mix combined with POAC principles strengthens stakeholder trust and drives enrollment growth. Geographic separation of male and female campuses creates operational hurdles in digital marketing adoption and modern infrastructure development. Integrating skill-based programs with digital promotional strategies provides a sustainable model for expanding traditional institution reach. Keywords: Marketing Management, Islamic Boarding School, Student Recruitment, Educational Services, 7P Marketing Mix
The Effect of Principal Managerial Competence and Work Climate on Teacher : Performance Pengaruh Kompetensi Manajerial Kepala Sekolah dan Iklim Kerja terhadap Kinerja Guru Izzatul Munfa'ati; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1677

Abstract

General Background: Teacher performance is related to professional task implementation, including planning, teaching, assessment, communication, and innovation. Specific Background: At SDI Cahaya Islami Candi–Sidoarjo, principal managerial competence and work climate are examined in relation to teacher performance. Knowledge Gap: Previous studies have examined managerial competence and work climate in relation to teacher performance, while this study focuses on comparing their respective contributions and their simultaneous relationship with teacher performance. Aims: This study examines principal managerial competence and work climate in relation to teacher performance. Results: Using a quantitative quasi-experimental design with 36 teachers, questionnaire data were analyzed using SPSS 30.0. Managerial competence recorded a mean score of 65.42, while work climate recorded 57.89. The simultaneous test showed F = 24.915 and sig. = 0.001. Novelty: Managerial competence showed a higher mean score than work climate. Implications: Strong managerial competence and a supportive work climate are important considerations for teacher performance. Key Findings Highlights Managerial competence recorded the higher mean score of 65.42. Work climate recorded a positive mean score of 57.89. Both variables were jointly significant with F = 24.915 and sig. = 0.001. Keywords : Principal Managerial Competence, Work Climate, Teacher Performance, School Leadership, Elementary School
Co-Authors Evin Oklidiana Izzatul Munfa'ati