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Budi Haryanto
Program Studi Manajemen Pendidikan Islam, Universitas Muhammadiyah Sidoarjo
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

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The Role of Public Relations Management in Building a School’s Brand: Peran Manajemen Hubungan Masyarakat Dalam Membangun Branding Sekolah Siti Fatimah; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1337

Abstract

General Background: Public relations management serves as a critical strategic instrument for institutional sustainability and reputation management in modern educational organizations. Specific Background: Building a distinct school brand requires structured public relations strategies to manage internal collaboration, digital communication channels, and community engagement in Islamic junior high schools. Knowledge Gap: However, empirical analyses examining integrated public relations operational strategies alongside specific institutional challenges within Islamic-based schools remain limited. Aims: This study evaluated the strategic role and supporting factors of public relations management in developing school branding at SMPIT Imam Bukhari using a qualitative case study approach. Results: The findings demonstrate that public relations builds institutional image through active publication, program promotion, and stakeholder mediation, supported by solid internal collaboration, digital optimization, parent involvement, and unique identities such as Tahfizh Al-Qur'an. Novelty: This study establishes an operational public relations framework integrating Islamic educational identity with digital stakeholder management. Implications: Educational administrators can implement these communication strategies to strengthen parental trust, overcome institutional communication barriers, and enhance school competitiveness. Key Findings Highlights Public relations functions strategically through structured publication, event promotion, and stakeholder mediation to reinforce educational reputation. Internal synergy, digital media optimization, active parental involvement, and distinctive religious identities drive successful institutional branding. Communication centralization among homeroom teachers and digital skill gaps represent primary operational challenges in school public relations management. Keywords: Public Relations Management, School Branding, Positive Image, Islamic Educational Institutions, Stakeholder Engagement
Excellent Service Strategy in Building Public Trust in Islamic Elementary Schools: Strategi Pelayanan Unggul dalam Membangun Kepercayaan Masyarakat terhadap Sekolah Dasar Islam Aisyah Rachmawati Avivah; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 2 (2026): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i2.1937

Abstract

General Background: Islamic educational institutions face competition and changing community needs, requiring planned marketing management. Specific Background: SMP Muhammadiyah 3 Kutorejo faces challenges in acquiring new students amid intense surrounding competition. Knowledge Gap: A structured approach is needed to address product, customer, and long-term relationship dimensions in school marketing. Aims: This study formulates a marketing management development strategy based on The Delta Model and identifies related challenges and opportunities. Results: Using an exploratory descriptive qualitative approach with interviews, observations, and documentation, the study identifies three pillars: Best Product, Total Customer Solution, and System Lock-In. Challenges include diverse student input and public perceptions of Muhammadiyah, while opportunities include publishing outstanding activities and providing optimal services. Novelty: The study applies The Delta Model to SMP Muhammadiyah 3 Kutorejo. Implications: The model supports planned promotion, service, program quality, customer relationships, and a sustainable educational ecosystem. Key Findings Highlights Best Product integrates Qur’anic learning, tahfidz, religious activities, and inclusive education. Total Customer Solution addresses parents’ educational needs through involvement and optimal services. System Lock-In builds long-term relationships through alumni, social media, partnerships, and word-of-mouth. Keywords : Marketing Management, Development Strategy, The Delta Model, Educational Services, Customer Relationship
Strategy of Female Principals Leadership for Improving Teacher and Employee Performance in Islamic Private Schools: Strategi Kepemimpinan Kepala Sekolah Perempuan dalam Meningkatkan Kinerja Guru dan Tenaga Kependidikan di Sekolah Swasta Islam Mohammad Oktav Fauzi Prabowo; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i3.1950

Abstract

General Background: Female principal leadership is positioned as a strategic element in managing human resources and school work culture. Specific Background: In Islamic private schools, female principals lead within strong patriarchal conditions while managing teachers and educational staff. Knowledge Gap: Previous studies have focused mainly on academic outcomes and teacher collaboration, while attention to educational staff performance remains limited. Aims: This study analyzes female principals’ leadership strategies in improving teacher and educational staff performance. Results: A qualitative phenomenological study found participatory-ideological leadership, structured collaboration through C0, C1, and C2 coordination, exemplary behavior, professional and spiritual guidance, work-life balance management, and performance evaluation. Novelty: The study connects these strategies with teacher and educational staff performance in an Islamic private school context. Implications: The findings support participatory decision-making, professional and spiritual development, fair task distribution, open communication, and collaborative work culture. Key Findings Highlights Participatory decision-making strengthens collective involvement in school management. Exemplary conduct supports discipline, collaboration, and positive work culture. Professional and spiritual guidance supports staff motivation and loyalty. Keywords : Female Principal Leadership, Leadership Strategies, Teacher Performance, Educational Staff, Islamic Private Schools
The Dilemma Facing Top Islamic Educational Institutions in Fostering Students’ Islamic Values: Dilema Lembaga Pendidikan Islam Favorit dalam Pembinaan Keislaman Siswa Maulidatul Fitriah; Budi Haryanto
Indonesian Journal of Innovation Studies Vol. 27 No. 3 (2026): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v27i3.1964

Abstract

General Background: Islamic education in favorite schools seeks to develop students’ spiritual independence and discipline through structured religious guidance. Specific Background: Such guidance includes religious habituation, Qur’an reading and memorization, mentoring, and character development, but students differ in readiness and personal circumstances. Knowledge Gap: The gap between institutional guidance targets and students’ readiness creates dilemmas in maintaining religious standards while addressing students’ needs. Aims: This study analyzes the contribution of Islamic education to student independence and the institutional dilemmas encountered in religious guidance. Results: A qualitative phenomenological study found that religious habituation supports spiritual independence and discipline, while implementation remains uneven among students. Differentiated guidance, personal mentoring, counseling, and collaboration provide contextual responses. Novelty: The study highlights a moderative approach that balances institutional religious ideals with student realities. Implications: Islamic guidance should remain flexible, humanistic, and responsive to student diversity. Key Findings Highlights Structured religious habituation supports spiritual discipline. Personal mentoring responds to differences in student readiness. School–family collaboration supports sustainable guidance. Keywords : Islamic Guidance, Student Independence, Favorite Islamic Schools, Religious Development, Moderative Approach
Co-Authors Aisyah Rachmawati Avivah Maulidatul Fitriah Mohammad Oktav Fauzi Prabowo Siti Fatimah