Article Per Year (5 Year)
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This Author published in this journals
All Journal Escalate : Economics and Business Journal
Pancanto Kuat Prabowo
Maarif Hasyim Latif University
Economics, Econometrics & Finance

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The Influence of Store Image, Store Atmosphere, and Product Quality on Purchasing Decisions at the Beginning of Each Month at the Jw Collection Gold Shop in Mojokerto City Diajeng Putri Amelia; Nurlaela; Pancanto Kuat Prabowo
Escalate : Economics and Business Journal Vol. 4 No. 02 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v4i02.757

Abstract

The increasingly tight competition in the gold jewelry retail industry requires companies to understand the factors that influence consumer purchasing decisions, especially at the beginning of the month when purchasing power tends to increase. This study aims to analyze the influence of store image, store atmosphere, and product quality on purchasing decisions at the JW Collection Gold Shop in Mojokerto City. This study uses an explanatory quantitative approach with a survey method. The research population is consumers of the JW Collection Gold Shop with a sample of 100 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using descriptive statistics, validity tests, reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and coefficients of determination with SPSS 31. The results showed that the three variables have a positive and significant effect, both partially and simultaneously, on purchasing decisions. In conclusion, product quality is the strongest partial predictor, while the three variables explain 87.9% of the variation in purchasing decisions
Co-Authors Diajeng Putri Amelia Nurlaela