Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Shandy Saputra Kusuma
Universitas Katolik Parahyangan
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Literature Review : Pengaruh Citra Merek, Kualitas Produk, dan Inovasi Produk terhadap Minat Beli Konsumen Shandy Saputra Kusuma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 9 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i9.13022

Abstract

This study presents a systematic analysis of various research results that discuss the impact of brand image, product quality, and innovation on consumer purchase intentions. The three variables are considered to play a strategic role in shaping consumer perceptions and behavioral tendencies, especially in the retail and consumer goods industry sectors. The approach used is a literature review from various academic sources, both scientific journals and other scientific works. The results show that all three consistently have a significant and positive influence on purchase intentions. Brand image forms a positive perception, product quality fosters trust, while innovation adds differentiation value to the products offered. This study emphasizes the importance of synergy between branding strategies, quality control, and product innovation to create purchasing interest from consumers.
Co-Authors