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Mega Usvita
Program Studi Manajemen, Institut Teknologi dan Ilmu Sosial Khatulistiwa, Pasaman Barat, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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THE EFFECT OF BRAND TRUST AND PRODUCT DESIGN ON INTEREST IN BUYING NMAX MOTORCYCLES Eko Putra; Mega Usvita; Elondri Elondri
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1638

Abstract

This study aims to determine (1) the effect of brand trust on the intention to purchase an NMAX motorbike; (2) the effect of product design on the intention to purchase an NMAX motorbike; and (3) the combined effect of brand trust and product design on the intention to purchase an NMAX motorbike in Kinali Sub-district. The population comprised all residents of Kinali Sub-district who intended to purchase an NMAX motorbike, with a sample size of 74 respondents. The sampling method used in this study was non-probability sampling, specifically accidental sampling, which is a technique of determining the sample based on chance; that is, residents of Kinali Sub-district who happened to encounter the researcher by chance could be used as a sample, provided that the person encountered was deemed suitable as a data source. Variables were measured using a Likert scale; this study is classified as quantitative research. It was found that the Brand Trust variable has a positive and significant effect on the intention to purchase an NMAX motorbike, with a regression coefficient of 0.658 and a significance level of 0.000 (<0.05). The Product Design variable has a positive and significant effect on the purchase intention for the NMAX motorbike in Kinali sub-district, with a regression coefficient of 0.484 and a significance value of 0.000 (<0.05). The independent variables collectively have a positive and significant effect on the purchase intention for the NMAX motorbike in Kinali sub-district, with a regression coefficient of 104.963 and a significance value of 0.000 (<0.05). The coefficient of determination is 75 per cent. The remaining 25 per cent is influenced by other variables not included in this analysis.
THE EFFECT OF BRAND TRUST AND PRODUCT DESIGN ON INTEREST IN BUYING NMAX MOTORCYCLES Eko Putra; Mega Usvita; Elondri Elondri
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1638

Abstract

This study aims to determine (1) the effect of brand trust on the intention to purchase an NMAX motorbike; (2) the effect of product design on the intention to purchase an NMAX motorbike; and (3) the combined effect of brand trust and product design on the intention to purchase an NMAX motorbike in Kinali Sub-district. The population comprised all residents of Kinali Sub-district who intended to purchase an NMAX motorbike, with a sample size of 74 respondents. The sampling method used in this study was non-probability sampling, specifically accidental sampling, which is a technique of determining the sample based on chance; that is, residents of Kinali Sub-district who happened to encounter the researcher by chance could be used as a sample, provided that the person encountered was deemed suitable as a data source. Variables were measured using a Likert scale; this study is classified as quantitative research. It was found that the Brand Trust variable has a positive and significant effect on the intention to purchase an NMAX motorbike, with a regression coefficient of 0.658 and a significance level of 0.000 (<0.05). The Product Design variable has a positive and significant effect on the purchase intention for the NMAX motorbike in Kinali sub-district, with a regression coefficient of 0.484 and a significance value of 0.000 (<0.05). The independent variables collectively have a positive and significant effect on the purchase intention for the NMAX motorbike in Kinali sub-district, with a regression coefficient of 104.963 and a significance value of 0.000 (<0.05). The coefficient of determination is 75 per cent. The remaining 25 per cent is influenced by other variables not included in this analysis.
Co-Authors Eko Putra Elondri Elondri