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All Journal Journal of Exploratory Dynamic Problems
Hendry Kurniawan
Program Studi Manajemen, Fakultas Ekonomi, Universitas Pasir Pengaraian
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Payment Gateway dan Perceived Service Quality Terhadap Pembelian Ulang Produk UMKM Kuliner Doni Nazahendra; Hendry Kurniawan; Devi Novianti
Journal of Exploratory Dynamic Problems Vol. 3 No. 3 (2026): No.3 Vol.3 2026
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edp.v3i3.176

Abstract

This study aims to analyze the influence of payment gateways and perceived service quality on product repurchase at the culinary MSME “Pondok Keluarga” in Rambah Hilir District, both partially and simultaneously. Employing an associative quantitative approach, the study sampled 322 respondents from a population of 1,619 transactions using purposive sampling (criteria: at least two transactions and prior use of the DANA application). Data were collected via questionnaires and analyzed using multiple linear regression with JASP software version 0.97.1. The results indicate that, individually, payment gateways (Sig. 0.031) and perceived service quality (Sig. < 0.001) have a positive and significant effect on repurchase. Simultaneously, both variables exert a significant influence (Sig. < 0.001), with an Adjusted R² value of 0.604, meaning the two variables explain 60.4% of the variation in repurchase, while the remaining 39.6% is influenced by other factors outside the research model. The study's implications highlight that perceived service quality is the dominant factor; therefore, the MSME is recommended to prioritize service quality improvements alongside maintaining digital payment system stability to strengthen customer loyalty.
Pengaruh Penggunaan Media Sosial Tiktok dan Gaya Hidup Gen Z Terhadap Keputusan Pembelian Meisy Andriani Harahap; Hendry Kurniawan; Yulfita Aini
Journal of Exploratory Dynamic Problems Vol. 3 No. 3 (2026): No.3 Vol.3 2026
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edp.v3i3.183

Abstract

This study aims to determine the effect of TikTok social media usage and Gen Z lifestyle, both partially and simultaneously, on the purchase decision of Momoyo in Pasir Pengaraian. This is a quantitative study, with the population consisting of all Momoyo consumers in Pasir Pengaraian, whose exact number is unknown. The sample was determined using a purposive sampling technique with the unknown population formula, resulting in 96 respondents. Instrument reliability testing included validity and reliability tests, while classical assumption testing included normality, multicollinearity, and heteroscedasticity tests. Data were analyzed using multiple linear regression with the assistance of SPSS. The results show that, partially, TikTok social media usage has a positive and significant effect on purchase decisions, while lifestyle has a positive but not significant effect on purchase decisions. Simultaneously, TikTok social media usage and lifestyle have a significant effect on purchase decisions, with an Adjusted R Square value of 97.2%, meaning the two variables explain 97.2% of the variation in purchase decisions, while the remaining 2.8% is influenced by other variables not examined in this study.
Co-Authors Devi Novianti Doni Nazahendra Meisy Andriani Harahap Yulfita Aini