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All Journal EXERO : Journal of Research in Business and Economics
Anggun Thia Fianti
Universitas Muhammadiyah Palopo, Jl. Jendral Sudirman Km.03 Binturu, Kota Palopo, Sulawesi
Economics, Econometrics & Finance

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Strategi Pemasaran Produk UMKM Pada Era New Normal Covid-19 Di Kabupaten Luwu A’zifah Tasdin; Hadija Hadija; Anggun Thia Fianti
EXERO : Journal of Research in Business and Economics Vol 7, No.2 (2024)
Publisher : Fakultas Ekonomi, Universitas Sanata Dharma Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/exero.v7i2.9181

Abstract

This study aims to determine the marketing strategy of MSME products in the new normal Covid 19 era in Luwu Regency. The results showed that the marketing strategy of MSME products in the new normal Covid 19 era in Luwu Regency, namely: increasing the variety of products offered to consumers, utilizing technology in marketing products, providing fast and good service to consumers, and conducting effective promotions.
Co-Authors A’zifah Tasdin Hadija Hadija