Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Economics, Management and Accounting
Syukur Rahman Telaumbanua
Universitas Nias, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Application of Evolutionary Prototyping to Maximize Product Output at Zamrud Mebel, Gunungsitoli City Syukur Rahman Telaumbanua; Martha Surya Dinata Mendrofa
International Journal of Economics, Management and Accounting (IJEMA) Vol. 4 No. 1 (2026)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v4i1.399

Abstract

Micro, Small, and Medium Enterprises (MSMEs) face increasing pressure to adapt their products to changing consumer preferences, technological developments, and market competition. This study examines the application of Evolutionary Prototyping in product development at Zamrud Mebel, a furniture MSME in Gunungsitoli City. The study aims to describe the implementation stages, identify challenges encountered during iterative development, and examine consumer responses to product modifications. A descriptive qualitative case study approach was employed, with data collected through direct observation, in-depth interviews with the MSME owner, production personnel, and consumers, and documentation. The findings show that Evolutionary Prototyping was implemented through three iterative cycles involving initial prototype development, functional testing and consumer feedback, and finalization and feature optimization. The process enabled the identification and correction of design deficiencies before mass production and reportedly reduced material waste by up to 25%. However, implementation was constrained by time, human resource adaptation, and additional development costs. Overall, Evolutionary Prototyping provides an adaptive and participatory approach to improving product quality and alignment with consumer needs in non-digital MSMEs.
Co-Authors Martha Surya Dinata Mendrofa