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All Journal Journal of Shoutheast Asian Islam and Society (JSEAIS)
Erwin Efendi
UIN SYAHADA Padangsidimpuan
Religion Education Social Sciences

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Pengaruh Media Massa Merdeka.com terhadap Persepsi Masyarakat Muslim Tentang Fesyen Erwin Efendi
Journal of Southeast Asian Islam and Society Vol. 5 No. 1 (2026): JSEAIS
Publisher : UIN Sulthan Thaha Saifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/jseais.51.2951

Abstract

This study aims to explore the impact of Merdeka.com on Muslim society's perceptions of fashion, using a qualitative research approach with a survey method. Mass media like Merdeka.com plays a significant role in disseminating fashion information as part of global popular culture. In Muslim communities, fashion is often influenced by religious norms; however, trends presented by the media can shape their perceptions and attitudes. This research was conducted by surveying active readers of Merdeka.com and analyzing published fashion content. The findings indicate that Merdeka.com influences the openness of Muslim society toward fashion trends, although there are efforts to align these trends with Islamic values. This study reveals the interaction between fashion and religious values in Muslim society, which continues to evolve with media exposure.
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