Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Bahasa dan Sastra
Muhamad Reval Aldino
Universitas Islam Syekh Yusuf Tangerang
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategi Tindak Tutur dalam Konten Review Gadget Pada Platform Digital Youtube Muhamad Reval Aldino; Nabila Nabila; Indah Risti Dewi
Jurnal Bahasa dan Sastra Vol 13 No 2 (2026): Juli
Publisher : STKIP PGRI Ponorogo Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60155/jbs.v13i2.870

Abstract

This study aims to identify and describe the speech act strategies employed by YouTube tech reviewers to influence viewers' perceptions and purchasing decisions. The research focuses on the classification of illocutionary acts—specifically assertive, directive, and expressive acts. A qualitative descriptive method with a pragmatic approach was utilized. Data were collected from thirteen gadget review videos randomly selected from ten Indonesian YouTube channels: GadgetIn, Jagat Review, Nerd Reviews, Sobat HAPE, Putu Reza, Dhiarcom, K2Gadgets, Bestindotech, DK ID, and BangRipiu. Data collection employed the "listen and note" method, while the pragmatic identity method was used for analysis. The results indicate that assertive speech acts are the most frequently used strategy to build viewer trust. Objective information is conveyed through expressive speech acts to create a positive impression and foster purchase recommendations. The study concludes that the effectiveness of persuasive content in tech reviews depends on the objectivity of the information, evaluations, and advice provided to the audience.
Co-Authors Indah Risti Dewi Nabila Nabila