<![CDATA[Objective: This study aims to critically analyze the discourse surrounding the deconstruction of gender roles in contemporary Indonesian parenting media. Method: The research employs a literature review methodology, integrating Norman Fairclough’s model of critical discourse analysis with qualitative content analysis. Data sources, comprising academic books, peer-reviewed journal articles, and research reports, were examined across three dimensions of discourse analysis: textual, discursive practice, and social practice. Results: The research yields four primary findings. First, the representation of gender equality discourse in parenting content exhibits a superficial progressivism that subtly perpetuates gender biases through a strategy of discursive harmonization between modern and traditional values. Second, the negotiation of urban paternal identity indicates a paradigm shift toward participatory fatherhood, though it remains obstructed by hierarchies of recognition and representational class biases. Third, the commodification of the ideal maternal role engenders a paradox of empowerment and double burden through the neoliberal construction of the "supermom." Fourth, the power relations underlying parenting content reveal a hybrid ideological formation that accommodates societal shifts without destabilizing foundational patriarchal structures. Novelty: The transformation of gender roles within urban Indonesian families confronts a fundamental contradiction between the imperatives of economic equality and deeply entrenched patriarchal ideologies, a dynamic that is currently mediated on a massive scale through social media parenting content. The study concludes that the deconstruction of gender roles within Indonesian parenting content is predominantly cosmetic and confined to a superficial discursive level. The implications of these findings emphasize the necessity of advancing critical media literacy among parents and formulating more gender-equitable parenting policies.]]>
