<![CDATA[Determining production priorities in the convection industry remains challenging due to the diversity of product alternatives and the complexity of operational and customer-related factors. This study develops a Decision Support System (DSS) by integrating IndoBERT-based customer sentiment analysis with Multi-Criteria Decision Making (MCDM) approaches to identify optimal production priorities at Kenisya Gallery. A total of 371 Shopee customer reviews were analyzed using IndoBERT to extract customer sentiment information, which was then integrated with eight operational criteria. The Preference Selection Index (PSI) method was applied to determine the importance weights of each criterion, while the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method was used to rank 28 product alternatives. The results indicate that 84.4% of customer reviews expressed positive sentiment. Among the evaluation criteria, raw material availability (C8) achieved the highest PSI weight of 25.06%. The PSI-TOPSIS approach identified the Azella Black Series as the highest-priority product for production, achieving a closeness coefficient (Ci) value of 0.8730. This research demonstrates the effectiveness of combining customer sentiment analysis and MCDM techniques to support data-driven production planning. Nevertheless, this study is limited to a single case study and does not yet incorporate expert validation or evaluation of actual production performance.]]>
