Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Linguistics and Social Studies
Nuryani Nuryani
UIN Palopo
Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Tanda, Identitas dan Strategi Visual: Produksi Citra Pengusaha Skincare Lokal Di Instagram Jingga Ayu Azzahra; Mila Sari; Nuryani Nuryani; Rahmawati Rahmawati; Nuthy Hasya Afifah
Journal of Linguistics and Social Studies Vol 3, No 2: 2026
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jls.v3i2.502

Abstract

Building a personal brand on Instagram has become a strategy for local skincare entrepreneurs in Palopo to foster consumer trust, strengthen their business image, and enhance their competitiveness in the digital era. This study aims to examine the forms of self-branding cultivated by these entrepreneurs on Instagram and to analyze the representation of meaning levels within their self-branding efforts. A qualitative approach utilizing a case study method was employed. The study focused on two local skincare entrepreneurs in Palopo, In Glow and Mechaeland selected purposively based on criteria regarding their direct involvement in business management and Instagram self-branding activities. Data collection, conducted over the course of May, involved observation, interviews, and documentation. The results indicate that the forms of self-branding employed include certified products as an element of reality, consumer education, product presentation and testimonials, and engaging content ideas as forms of representation. Regarding levels of meaning, the study identified the meaning of the self as a form of ideology, the meaning of the product as a form of representation, and visual meaning as a form of reality.
Co-Authors Jingga Ayu Azzahra Mila Sari Nuthy Hasya Afifah Rahmawati Rahmawati