Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Dakwah
Rasyid Ilyasa Syauqi
Sekolah Tinggi Ilmu Dakwah dan Komunikasi Islam Ar-Rahmah Surabaya
Religion Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PRODUK KAJIAN AFTERWORK MASJID AL LATHIIF BANDUNG Rasyid Ilyasa Syauqi
Jurnal Manajemen Dakwah Vol. 11 No. 2 (2023): -
Publisher : Program Studi Manajemen Dakwah - Fakultas Dakwah dan Ilmu Komunikasi - UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jmd.v11i2.34591

Abstract

Masjid Al Lathiif in Bandung is actively involved in religious and educational activities. The regular program called "Afterwork Study" is held every Monday night, covering topics such as business, motivation, daily life issues, and mental health. These sessions are conducted by experts in their respective fields. This research aims to describe the product strategy implemented by the mosque in the Afterwork Study program. Qualitative methods were employed, involving data collection through observation, interviews, and documentation. The findings reveal four effective product strategy points: 1) building a strong brand identity and brand equity, 2) thoughtful packaging with consideration for value impact, 3) a focus on delivering relevant and high-quality content, and 4) providing excellent services while creating a deep connection between participants and the program. This study is expected to contribute insights into the management and marketing of religious activities in a mosque.Keywords: Al Lathiif Mosque, Afterwork, Product Strategy
Co-Authors