Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Syariah Darussalam (Jesdar)
Siti Nur Kholisah
Institut Daarul Qur’an Jakarta

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PENGALAMAN BELANJA ONLINE DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN SHOPEE DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL Nurin Qurrotul Aini; Siti Nur Kholisah
Jurnal Ekonomi Syariah Darussalam Vol. 7 No. 2 (2026): Agustus 2026
Publisher : Universitas KH. Mukhtar Syafaat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30739/jesdar.v7i2.5374

Abstract

This quantitative study examines the influence of online shopping experience and trust on Shopee customer loyalty, with customer satisfaction as a mediating variable. Data was collected from 200 active Shopee users through online questionnaires using a 5-point Likert scale. Analysis employed multiple linear regression and the Sobel test for mediation. The findings reveal that online shopping experience and trust significantly and positively affect customer satisfaction. Furthermore, customer satisfaction significantly influences customer loyalty. Importantly, customer satisfaction mediates the relationship between both online shopping experience and trust on customer loyalty. These results imply that Shopee must enhance user experience and build consumer trust to foster satisfaction, which in turn drives long-term customer loyalty in Indonesia's competitive e-commerce market.  Keywords: Online Shopping Experience, Trust, Customer Satisfaction
Co-Authors Nurin Qurrotul Aini