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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik
Haryo Jati Bernadi
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Social Sciences

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STRATEGI KOMUNIKASI PROGRAM CORPORATE SOCIAL RESPONSBILITY (CSR) PT. PLN NUSANTARA POWER UP TENAYAN DALAM PEMBERDAYAAN MASYARAKAT DI KELURAHAN INDUSTRI TENAYAN KOTA PEKANBARU Haryo Jati Bernadi; Anuar Rasyid
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research is motivated by the economic disparity experienced by the community in the Tenayan Industrial Village, Pekanbaru City. This research aims to understand how the Communication Strategy process runs from planning, implementation, to evaluation conducted by PT PLN Nusantara Power Tenayan Power Plant Unit in the form of community empowerment thru Worm Cultivation by the Muda Jaya Organic Group in the Tenayan Industrial Village. This research is qualitative in nature. The research subjects were selected using purposive sampling, resulting in 5 informants. Results of the research. (1) In the Planning stage, PT PLN Nusantara Power Tenayan Power Plant Unit conducted observations, program development, and communicator selection. (2) The second stage is the implementation, during which socialization, direct training, and group discussions were conducted. (3) In the Evaluation stage, PT PLN Nusantara Power Tenayan Power Plant Unit stated that the company needs to adjust its methods in the future to increase interest among the younger generation.
Co-Authors Anuar Rasyid