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p-Index From 2021 - 2026
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All Journal International Journal of Management Science and Information Technology (IJMSIT)
Harly Rangga Roland Sehastian
Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Store Image, Customer Trust, and Perceived Service Quality on Repurchase Intention: Customer Satisfaction as a Mediator among Alfamart Consumers in Bandung Harly Rangga Roland Sehastian; Abdul Ahmad Hafidh Nurmansyah
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8240

Abstract

The surge in the modern retail sector has amplified competition among minimarket franchises, forcing retailers to identify the key drivers of customer retention. This research investigates how Store Image, Customer Trust, and Perceived Service Quality Influence Repurchase Intention, positioning Customer Satisfaction as a mediator among Alfamart minimarket patrons in Bandung, Indonesia. Utilizing a quantitative explanatory approach, data were gathered through structured questionnaires from 110 purposively sampled respondents with prior shopping experience at Alfamart. Multiple linear regression and the Sobel test via SPSS version 26 were applied to evaluate direct and indirect hypotheses. The conceptual framework posits that Store Image, Customer Trust, and Perceived Service Quality positively impact Customer Satisfaction, which in turn fosters Repurchase Intention. Additionally, Customer Satisfaction is anticipated to bridge the gap between these three antecedents and the intent to repurchase. Theoretically, this study enriches retail marketing literature by offering fresh empirical insights into repurchase behavior within modern retail. Practically, the insights can guide Alfamart’s management and similar retail firms in crafting strategic initiatives to bolster satisfaction, loyalty, and sustainable repurchase rates.
Co-Authors Abdul Ahmad Hafidh Nurmansyah