Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Management Science and Information Technology (IJMSIT)
Galih Permana Ciputra
Universitas Bali Internasional Muhammadiyah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Role of Online Reputation-Based Trust (Google Review) In the Purchase Decision for Air Conditioner Products at Toko AC Bali Makmur Saelus Galih Permana Ciputra; Akmil Asril
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8257

Abstract

This study aims to analyze the role of online reputation based on Google Review in building digital trust (digital trust) and its influence on consumer purchase decisions at Toko AC Bali Makmur Saelus. The study uses a qualitative approach with a case study method. Data were collected through in-depth interviews with consumers who had made a purchase after reading Google Reviews, digital observation (netnography) on the Google Business Profile, and documentation. Data analysis was carried out using the interactive model of Miles, Huberman, and Saldaña, which includes data condensation, data display, and conclusion drawing. The results show that Google Review acts as the main source of information shaping consumers' initial perceptions of business credibility. The elements most influential in building online reputation include review volume and valence, review recency (review recency), testimonial depth (testimonial depth), and business owners' responses to customer reviews. This online reputation builds digital trust through the dimensions of competence (ability), integrity (integrity), and benevolence (benevolence) thereby reducing consumers' perceived risk before making a purchase. The findings also show that Google Review functions as an ultimate filter (ultimate filter) in the alternative evaluation process, encouraging consumers to finalize their purchase decision. This study contributes to the development of studies on electronic word of mouth (e-WOM), online reputation, and digital trust for high-involvement products, and provides practical implications for MSME actors in managing their Google Business Profile as a strategy for building trust and improving purchase decisions.
Co-Authors Akmil Asril