Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Claudia Lusiany Ongkowijaya Ong
Politeknik Negeri Manado, Manado, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Zero Waste, High Value: A Strategy for Utilizing Non-Commercial Parts of the Banana Plant as High Economic Value Herbal Products Claudia Lusiany Ongkowijaya Ong; Juliet Pauladel Truly Makinggung; Jacob Tateol Silangen Makapedua; Kayla Anastasia Chrisanta Sudarto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1075

Abstract

This research proposal examines the business development strategy of Haratea, an innovative herbal tea product derived from banana leaves (Musa paradisiaca) a part of the banana plant traditionally regarded as non-commercial waste. Applying a zero waste economy framework, this study aims to analyze the economic value-added potential of transforming banana leaves into high-value herbal products for domestic and international markets. A qualitative descriptive approach with a single case study design is employed, focusing on the Haratea enterprise located in Kairagi, Mapanget District, Manado City, North Sulawesi. Data are collected through participatory observation, semi-structured in-depth interviews, and financial document analysis. Preliminary findings indicate that banana leaves contain significant bioactive compounds including flavonoids, tannins, and polyphenols with notable scientifically documented health benefits. Through controlled-temperature drying using a food dehydrator and hygienic teabag packaging, Haratea successfully created strong market differentiation with positive consumer responses at its pilot sale in Mantos 3 Bazaar, Manado. Financial projections indicate a first-year net profit of IDR 19,958,730 with 5% annual growth, reaching IDR 29,249,621 in the fifth year (2030). This research is expected to demonstrate that a zero waste approach leveraging local natural resources constitutes an economically viable, socially impactful, and environmentally responsible business strategy for micro and small enterprises in Indonesia.
Zero Waste, High Value: A Strategy for Utilizing Non-Commercial Parts of the Banana Plant as High Economic Value Herbal Products Claudia Lusiany Ongkowijaya Ong; Juliet Pauladel Truly Makinggung; Jacob Tateol Silangen Makapedua; Kayla Anastasia Chrisanta Sudarto
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1075

Abstract

This research proposal examines the business development strategy of Haratea, an innovative herbal tea product derived from banana leaves (Musa paradisiaca) a part of the banana plant traditionally regarded as non-commercial waste. Applying a zero waste economy framework, this study aims to analyze the economic value-added potential of transforming banana leaves into high-value herbal products for domestic and international markets. A qualitative descriptive approach with a single case study design is employed, focusing on the Haratea enterprise located in Kairagi, Mapanget District, Manado City, North Sulawesi. Data are collected through participatory observation, semi-structured in-depth interviews, and financial document analysis. Preliminary findings indicate that banana leaves contain significant bioactive compounds including flavonoids, tannins, and polyphenols with notable scientifically documented health benefits. Through controlled-temperature drying using a food dehydrator and hygienic teabag packaging, Haratea successfully created strong market differentiation with positive consumer responses at its pilot sale in Mantos 3 Bazaar, Manado. Financial projections indicate a first-year net profit of IDR 19,958,730 with 5% annual growth, reaching IDR 29,249,621 in the fifth year (2030). This research is expected to demonstrate that a zero waste approach leveraging local natural resources constitutes an economically viable, socially impactful, and environmentally responsible business strategy for micro and small enterprises in Indonesia.
Co-Authors Jacob Tateol Silangen Makapedua Juliet Pauladel Truly Makinggung Kayla Anastasia Chrisanta Sudarto