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All Journal Journal of Law, Social Science, and Management Review
Rafi Zahran Adiba
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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"DITARIK" The Impact of @Dehasen’s Creative Instagram Content on Brand Image Dehasen University, Bengkulu City Assah Nurhasanah; Dzakwan Haidar Muflih; Rafi Zahran Adiba
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

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Abstract

This study discusses the influence of creative content on Instagram @dehasen towards the brand image of Dehasen University, Bengkulu City. The study aims to determine the influence of creative content in shaping a positive image of the university on social media. The method used is a quantitative approach with descriptive methods. The sampling technique was carried out randomly using systematic random sampling. Data were obtained through questionnaires and analyzed using statistical methods based on a positivist approach. The results of the study indicate that creative content on Instagram @dehasen has a positive effect on the brand image of Dehasen University, Bengkulu City. The R-Square value of 0.412 indicates that Creative Instagram Content was able to influence Brand Image by 41.2%, while the remaining 58.8% was influenced by other factors outside the study. The t-test results obtained a significance value of 0.000
Co-Authors Assah Nurhasanah Dzakwan Haidar Muflih