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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Zalfa Putri Avillia
sekolah tinggi ilmu ekonomi pariwisata indonesia
Economics, Econometrics & Finance Education Social Sciences

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ANALISIS ULASAN ONLINE TRAVEL AGENT (OTA) SEBAGAI DASAR EVALUASI PELAYANAN Zalfa Putri Avillia; Renny Apriliyani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 2 (2026): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/oikos.v10i2.42849

Abstract

This study examines guest reviews on Online Travel Agent (OTA) platforms to evaluate service quality at The Windsor Hotel Toya International. A total of 70 reviews from Booking.com and Trip.com were analyzed using qualitative content analysis and sentiment classification. Findings indicate that facilities are the most frequently discussed aspect, followed by location and staff service. Sentiment analysis shows that most reviews are positive, particularly regarding the hotel’s scenic location, while facilities and staff service contain some negative and mixed feedback. These results highlight that OTA guest reviews are a valuable resource for assessing service quality, identifying hotel strengths such as location and facilities, and detecting areas for improvement, including staff consistency and facility maintenance. This study provides practical insights for hotel management to enhance guest satisfaction, maintain service standards, and sustain competitive advantage in the luxury hotel segment.
Co-Authors Renny Apriliyani