Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Education and Teaching Learning
nadila cahya amanda
State University of Padang
Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Digital Guest Interaction and Human Interaction on Guest Experience at Aston Nagoya City Hotel: Studi komparatif pengaruh interaksi digital dan personal nadila cahya amanda
Journal of Education and Teaching Learning Vol.4 No.1 July (2026)
Publisher : PT MEDIA JURNAL DAN PENDIDIKAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59211/mjpjetl.v4i1.417

Abstract

This study examined the effects of digital guest interaction and human interaction on guest experience at Aston Nagoya City Hotel, Batam. A quantitative method with a causal-associative approach was applied. Data were collected through a Likert-scale questionnaire distributed to 178 guests using purposive sampling, of which 177 responses met the criteria for analysis. Multiple linear regression was used to test the hypotheses with the help of SPSS 25.00. The results showed that digital guest interaction had a positive and significant effect on guest experience (t = 5.538; Sig. = 0.000), while human interaction also had a positive and significant effect (t = 8.943; Sig. = 0.000). Simultaneously, both variables significantly influenced guest experience (F = 184.616; Sig. = 0.000), with an adjusted R square of 0.676, indicating that 67.6% of the variance in guest experience was explained by the two variables. Human interaction demonstrated a relatively stronger influence than digital guest interaction. These findings suggest that hotels should maintain reliable digital services while continuously strengthening personal interaction between staff and guests to create a more meaningful guest experience.
Co-Authors