Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Intelek Insan Cendikia Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Intan Suri Mahardika Pertiwi
UIN Raden Intan Lampung
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITAL MARKETING COMMUNICATION STRATEGIES TO INCREASE SALES THROUGH THE SHOPEEFOOD PLATFORM: A STUDY OF JUICE SELLERS IN SUKARAME, BANDAR LAMPUNG Intan Suri Mahardika Pertiwi; Maela Elga Fadilah
JIMBIEN: JURNAL MAHASISWA MANAJEMEN, BISNIS, ENTREPRENEURSHIP Vol. 5 No. 1 (2026)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/87s5pe55

Abstract

This study aims to examine digital marketing communication strategies for increasing sales through the ShopeeFood platform among juice sellers in Sukarame, Bandar Lampung. The rapid development of digital platforms has encouraged MSMEs to utilize online media as a means of business communication and product marketing. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation involving juice sellers and consumers who use ShopeeFood services as informants. The findings reveal that the digital marketing communication strategies implemented include optimizing product visuals, offering digital promotions such as discounts and free shipping, providing responsive customer service, and actively engaging with customers through application features. The implementation of these strategies has been effective in increasing consumer purchase intention and sales volume. In addition, the use of ShopeeFood enables businesses to reach a wider market while strengthening customer loyalty. However, business owners continue to face challenges, including price competition, dependence on platform-based promotions, and limited digital technology skills. This study emphasizes that digital marketing communication strategies through ShopeeFood play an important role in increasing sales among culinary MSMEs in the digital economy. The findings highlight the importance of combining attractive product presentation, promotional strategies, responsive customer service, and active digital interaction to support business growth and maintain customer relationships.
Implementasi Prinsip Keseimbangan dan Tanggung Jawab Sosial: Studi Pengelolaan Usaha Mahasiswa di Kantin Kontainer UIN Raden Intan Lampung Ayu Chassita; Irzan Thosa; Nasrullah Fisabillah Haqi; Zalwa Nurhafsah; Intan Suri Mahardika Pertiwi
Jurnal Intelek Insan Cendikia Vol. 3 No. 9 (2026): SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi prinsip keseimbangan (tawazun) dan tanggung jawab sosial dalam pengelolaan usaha mahasiswa di Kantin Kontainer Fakultas Ekonomi dan Bisnis Islam (FEBI) UIN Raden Intan Lampung. Pendekatan yang digunakan adalah kualitatif deskriptif dengan studi kasus lapangan. Data dikumpulkan melalui wawancara mendalam dengan pelaku usaha mahasiswa dan konsumen (civitas akademika), observasi, serta dokumentasi media promosi. Fokus penelitian mencakup empat aspek utama: (1) transparansi penetapan harga dan biaya tambahan, (2) kesesuaian informasi produk antara fisik dan media promosi, (3) mekanisme perlindungan hak konsumen serta penanganan komplain, dan (4) dampak penerapan tanggung jawab sosial terhadap pembentukan social trust, reputasi usaha, dan keharmonisan hubungan di lingkungan FEBI. Hasil penelitian menunjukkan bahwa mayoritas pelaku usaha mahasiswa telah menerapkan etika bisnis Islam melalui transparansi harga dan kesesuaian produk, meskipun masih ditemukan kendala minor pada konsistensi porsi dan kejelasan biaya kemasan. Mekanisme komplain dijalankan secara rasional melalui opsi refund, ganti rugi produk (khiyar 'aib), dan permohonan maaf. Penerapan nilai-nilai tawazun dan tanggung jawab sosial secara konsisten terbukti meningkatkan social trust dan reputasi positif, serta menciptakan ekosistem bisnis akademis yang harmonis di UIN Raden Intan Lampung.
Co-Authors Ayu Chassita Irzan Thosa Maela Elga Fadilah Nasrullah Fisabillah Haqi Zalwa Nurhafsah