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All Journal Jurnal MD
Muhammad Agus Futuhul Ma'wa
Sunan Kalijaga State Islamic University Yogyakarta
Religion Decision Sciences, Operations Research & Management

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ANALISIS DIGITAL FUNDRAISING LEMBAGA FILANTROPI ISLAM: STUDI KASUS BAZNAS KOTA YOGYAKARTA Muhammad Agus Futuhul Ma'wa
JURNAL MANAJEMEN DAKWAH Vol. 11 No. 2 (2025)
Publisher : UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jmd.2025.112.05

Abstract

The development of digital technology has transformed the world of Islamic philanthropy, making fundraising effective and efficient. In this article, we will discuss the adoption of digital fundraising and the strategies used by BAZNAS Yogyakarta City.  Additionally, various methods for maximizing the collection of zakat, infaq, and sadaqah thru digital marketing channels such as websites, crowdfunding, digital marketing, SEO, and social media marketing were discussed. This research is qualitative research that applies a literature study approach. The data used in this study were taken from various literature, such as scientific journals, books, and relevant articles in online media. The result is that by adopting digital technology, BAZNAS Yogyakarta City has proven to be able to increase transparency and accountability, which ultimately contributes to their sustainability and effectiveness in serving the community.
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