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All Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Asep Sopian Firmansyah
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Computer Science & IT Decision Sciences, Operations Research & Management

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Pengaruh Teknologi VR terhadap Ketertarikan Audiens pada Media Sosial Menggunakan Platform VRchat Muhammad Rafli Yusrianto; Hardiansyah Hardiansyah; Asep Wasid; Asep Sopian Firmansyah
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7790

Abstract

The development of Virtual Reality (VR) technology has opened a new paradigm in the delivery of educational content. VRChat, as a social metaverse platform, is not only used for entertainment but also serves as a space for specific communities, such as Fursonas (Furs), to create and share knowledge. This study aims to analyze the influence of VR technology usage by Furs Creators on the reach (coverage) and engagement (interaction) levels of the educational content they produce on the VRChat platform. This research employs a quantitative approach, utilizing survey methods directed at VRChat users and analytical observation of metrics from a number of educational contents created by Furs Creators. Using a quantitative approach and simple random sampling technique, the survey was conducted by distributing questionnaires to 100 audience members spread across VRChat communities. The results indicate that educational content delivered through Fursona avatars in an immersive VR environment significantly increases user engagement, as demonstrated by higher levels of interaction (comments, discussions) and retention compared to conventional educational content on the same platform. However, in terms of reach, this content successfully targets a specific and highly focused niche audience. The conclusion of this study is that the unique identity as Furs and the use of VR technology create a strong psychological and emotional appeal, thereby enhancing the effectiveness of delivering educational messages within the metaverse.
Co-Authors Asep Wasid Hardiansyah Hardiansyah Muhammad Rafli Yusrianto