<![CDATA[Abstract. This study employed a quantitative approach using an associative research design. Data were collected through questionnaires distributed to 98 respondents who were job seekers in East Kalimantan Province. The data were analyzed using descriptive statistics, validity tests, reliability tests, normality tests, linearity tests, simple linear regression analysis, t-test, and the coefficient of determination (R²) with the assistance of Statistical Package for the Social Sciences (SPSS) version 27. The results indicate that the socialization strategy implemented by the Department of Manpower and Transmigration of East Kalimantan Province is categorized as high, while the utilization of the ETAM Kerja Platform among job seekers is also categorized as high, with a correlation coefficient of 0.946. The hypothesis testing results showed a significance value of 0.000 (<0.05) and a calculated t-value of 28.385, which is greater than the t-table value of 1.985. Therefore, the alternative hypothesis (Ha) was accepted and the null hypothesis (H0) was rejected. Furthermore, the coefficient of determination (R²) of 0.894 indicates that the socialization strategy contributes 89.4% to the utilization of the ETAM Kerja Platform, while the remaining 10.6% is influenced by other factors outside the scope of this study. It can therefore be concluded that the socialization strategy has a positive and significant influence on the utilization of the ETAM Kerja Platform among job seekers in East Kalimantan. Thus, the research problem has been answered, and the proposed research hypothesis has been empirically supported. Abstrak. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 98 responden yang merupakan pencari kerja di Provinsi Kalimantan Timur. Teknik analisis data menggunakan statistik deskriptif, uji validitas, uji reliabilitas, uji normalitas, uji linearitas, analisis regresi linear sederhana, uji t, dan koefisien determinasi (R²) dengan bantuan program SPSS versi 27. Hasil penelitian menunjukkan bahwa strategi sosialisasi Dinas Tenaga Kerja dan Transmigrasi Provinsi Kalimantan Timur berada pada kategori tinggi, terhadap pemanfaatan Platform ETAM Kerja oleh pencari kerja berada pada kategori tinggi dengan angka korelasi sebesar 0,946. Hasil uji hipotesis memperoleh nilai signifikansi 0,000 (<0,05) dan nilai t hitung sebesar 28,385 lebih besar daripada t tabel 1,985 sehingga Ha diterima dan H0 ditolak. Nilai koefisien determinasi (R²) sebesar 0,894 menunjukkan bahwa strategi sosialisasi memberikan pengaruh sebesar 89,4% terhadap pemanfaatan Platform ETAM Kerja, sedangkan 10,6% dipengaruhi oleh faktor lain di luar penelitian. Dengan demikian strategi sosialisasi berpengaruh positif dan signifikan terhadap pemanfaatan Platform ETAM Kerja pada pencari kerja di Kalimantan Timur. Maka dapat dijelaskan bahwa rumusan masalah telah terjawab dan hipotesis penelitian dapat dibuktikan kebenarannya.]]>
