Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Sepriadi Saputra
Communication Sciences, UIN Raden Fatah Palembang
Economics, Econometrics & Finance Public Health Social Sciences

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Cross-Cultural Communication in Song Selection and Presentation of Events at Sriwijaya Radio Muhammad Ravi Aziz Anafi; Sepriadi Saputra; M. Mifta Farid
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) - July 20
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.11422

Abstract

This study aims to find out how cross-cultural communication is applied in song selection and program presentation at Sriwijaya Radio Palembang. The problem in this study is that there is still a dominance of national and international popular songs compared to regional songs, so the representation of local culture in radio broadcasting needs to be studied further. The theory used in this study is Hofstede's Cultural Dimension Theory. The type of research used is field research with a descriptive qualitative approach. Data collection techniques are carried out through observation, in-depth interviews, and documentation. Primary data sources are obtained from Sriwijaya Radio's broadcasters, producers, program managers, and listeners, while secondary data are obtained from relevant archives, documents, books, and journals. Data analysis techniques are carried out through data reduction, data categorization and coding, thematic analysis, and conclusion drawn. The results of the study show that cross-cultural communication at Sriwijaya Radio is realized through the use of the Palembang language, the presentation of programs that elevate local culture, and the role of broadcasters as cultural mediators. However, the representation of local culture in the selection of songs still faces challenges due to the dominance of popular songs that adapt to market tastes and listener needs.
Students' Perception of Communication Style in Live Streaming Grand Theft Auto V (Communication Science Student Study of Sriwijaya University) Muhammad Bagas Setiawan; Sepriadi Saputra; Muslim Ritonga
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS) - July 20
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.11479

Abstract

This study aims to identify and analyze students' perceptions of the communication style displayed by streamers in Grand Theft Auto V live streaming. Overall research results prove that communication styles in GTA V live streaming have a very important role in building attention, interest, and comfort for students as viewers. Interactive, relaxed, and entertaining communication styles are proven to be able to create closer closeness between streamers and their audiences.
Co-Authors M. Mifta Farid Muhammad Bagas Setiawan Muhammad Ravi Aziz Anafi Muslim Ritonga