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All Journal Journal Online Manajemen ELPEI (JOMEL)
Nia Puspa Ningrum
Universitas Andi Djemma
Decision Sciences, Operations Research & Management

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Pengaruh Tata Letak Dan Display Produk Terhadap Kepuasan Konsumen Pada Toko Anna Cosmetic Kota Palopo Nurjannah; Haeril; Nia Puspa Ningrum; Hawa; Seyla Tammu
Jurnal Online Manajemen ELPEI Vol 6 No 2 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i2.537

Abstract

This study aims to analyze the influence of product layout and product display on consumer satisfaction at Anna Cosmetic Store in Palopo City. A quantitative approach was employed, with a sample of 60 respondents consisting of Anna Cosmetic Store customers. Data were collected through observation, interviews, and questionnaires, and subsequently analyzed using multiple linear regression with the aid of SPSS. The results indicate that both product layout and product display—whether considered individually or simultaneously—have a positive and significant impact on consumer satisfaction. These findings suggest that effective spatial arrangement, product placement, and attractive displays create a more comfortable shopping experience, thereby enhancing consumer satisfaction. The study concludes that product layout and product display are crucial factors in boosting consumer satisfaction at Anna Cosmetic Store in Palopo City. Therefore, store management should maintain and optimize these elements to foster a superior shopping experience for customers.
Co-Authors Haeril Hawa Nurjannah Seyla Tammu