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Ahmad Almadani
Universitas Sembilanbelas November Kolaka, Indonesia
Economics, Econometrics & Finance

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Perceived Benefit Moderates Influence Of Knowledge And Social Media On Generation Z Gold Investment Interest Ahmad Almadani; Niar Astaginy; Agus Zul Bay
JURNAL ECONOMINA Vol. 5 No. 8 (2026): JURNAL ECONOMINA, Agustus 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i8.3866

Abstract

The aim of this study is analyze the influence between knowledge and social media on gold investment interest among Generation Z in Kolaka Regency while simultaneously testing the role of perceived benefit as a moderating variable. A quantitative approach was employed, and data were collected using questionnaires distributed to 170 respondents selected via purposive sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling and Smart PLS 4 application as the tool. Results show a significant influence of knowledge on gold investment interest. Social media was also found to significantly influence gold investment interest. Furthermore, perceived benefit significantly affect gold investment interest. However, the relationship between knowledge and social media regarding interest in gold investment cannot be moderated by the perceived benefit. These findings suggest that enhancing investment knowledge, utilizing social media, and fostering positive perceptions of gold investment benefits can boost gold investment interest among Generation Z in Kolaka Regency. Meanwhile, perceived benefit neither strengthen nor weaken the influence of knowledge and social media on interest investing in gold.
Co-Authors Agus Zul Bay Niar Astaginy