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All Journal International Journal of Business and Quality Research
Sinta Dahlia
Universitas Muhammadiyah Kalianda, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Trust, Perceived Ease of Use, and Promotion on the Intention to Use ShopeePay Among Generation Z in Kalianda District Sinta Dahlia; Susilawati
International Journal of Business and Quality Research Vol. 4 No. 03 (2026): July - September, International Journal of Business and Quality Research (IJBQ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i03.6357

Abstract

This research uses a quantitative approach with survey methods. The study population consisted of Generation Z ShopeePay users who live in Kalianda District, with a sample of 136 respondents who were selected using a non-probability sampling technique in the form of purposive sampling. Primary data were collected through a 5-point Likert scale questionnaire distributed online, and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, multiple correlations, coefficient of determination, and hypothesis tests (t test and F test) using IBM SPSS Statistics version 25 at a 5% significance level. The results show that Trust has a positive and significant effect on Intention to Use (t-value 3.617 > t-table value 1.978; sig. 0.000 < 0.05). Perception of ease has a positive and significant effect on interest in using (t-value 8.171 > t-table value 1.978; sig. 0.000 < 0.05). Promotion has a positive and significant effect on Intention to Use (t-value 6.145 > t-table value 1.978; sig. 0.000 < 0.05). Simultaneously, Trust (X1), Perceived Ease (X2), and Promotion (X3) have a positive and significant effect on Intention to Use (Y) with a F-value value of 68.452 > F-table value 2.67, a significance value of 0.000 < 0.05, and degrees of freedom df1 = 3 and df2 = 132. These results indicate that all research hypotheses (H1, H2, H3, and H4) are statistically supported
Co-Authors Susilawati