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All Journal International Journal of Business and Quality Research
Ida Ayu Angga Wulan Saraswathi
Universitas Hindu Indonesia Denpasar Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Integration of Hindu Values into Human Resource Management to Enhance Service Quality and Economic Empowerment in Serangan Tourism Village I Komang Gede; Ida Ayu Angga Wulan Saraswathi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.6375

Abstract

Serangan Tourism Village is a strategic area in Bali characterized by a wealth of culture, spirituality, and local wisdom values ​​that remain integral to the community's way of life. This study aims to analyze the impact of integrating Hindu values—specifically *Tri Hita Karana* and *Tat Twam Asi*—into human resource management (HRM) on service quality enhancement, local economic empowerment, and the sustainability of culture- and spirituality-based tourism in Serangan Tourism Village. The research employs a quantitative approach using a survey method targeting local tourism stakeholders, including managers, workers, and the surrounding community. Data were analyzed using descriptive and inferential statistical techniques to identify relationships between the variables under study. The expected outcome is an empirical overview of how Hindu values ​​contribute to improved professionalism, work ethics, and social cohesion, as well as the delivery of sustainable and competitive tourism services. These findings are expected to inform policy formulation and the advancement of knowledge, while also raising community awareness regarding the importance of HRM grounded in spiritual and local cultural values ​​in the face of globalization challenges.
Co-Authors I Komang Gede