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All Journal Jurnal CREATIVA SCIENTIA Community Service Articles
Maryami Maryami
Universitas Sahid
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PERANCANGAN DESAIN KEMASAN UMKM KERIPIK GADUNG MUGOMULYO SEBAGAI MEDIA KOMUNIKASI PEMASARAN Eko Agung Sugiyarto; Faidda Fahryati; Maryami Maryami
CREATIVA SCIENTIA Vol 3 No 2 (2026): CREATIVA SCIENTIA
Publisher : Universitas Utpadaka Swastika

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Abstract

Kemasan tidak hanya berfungsi sebagai wadah fisik, tetapijuga sebagai media komunikasi visual yang menyampaikanidentitas produk dan informasi konsumen. Penelitian ini merancangulang kemasan UMKM Keripik Gadung Mugomulyo di KabupatenKediri melalui pendekatan kualitatif berbasis design research. Datadiperoleh melalui observasi kemasan, dokumentasi, wawancarasemi-terstruktur dengan pemilik UMKM, studi pembanding, sertaverifikasi regulasi label pangan olahan. Hasil audit awalmenunjukkan keterbatasan kemasan pada konsistensi identitasvisual, kelengkapan informasi, hierarki visual, dan komunikasifungsi perlindungan produk. Rancangan dikembangkan melaluicreative brief, eksplorasi konsep visual, dan penerapan principal display panel (PDP) sebagai prinsip pengorganisasian tampilan,sedangkan kepatuhan informasi pangan diverifikasi secara terpisahmengacu pada regulasi BPOM. Desain akhir memperbaikikonsistensi merek, hierarki informasi, serta struktur komunikasikemasan secara lebih sistematis. Karena data penelitian sumberbelum memuat uji kuantitatif konsumen maupun eksperimenpenjualan, penelitian ini tidak mengklaim bahwa desain barumeningkatkan penjualan atau keputusan pembelian. Kontribusipenelitian terletak pada proses perancangan kemasan berbasis risetyang mengintegrasikan audit desain, creative brief, prinsipkomunikasi visual, dan verifikasi regulasi untuk konteks UMKM.
Komunikasi Identitas Antar Generasi dalam Penggunaan Media Sosial di Magelang Eko Agung Sugiyarto; Maryami Maryami
Community Service Articles Vol. 3 No. 1 (May 2026)
Publisher : Universitas Bhakti Asih Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65344/comers.v3i1.220

Abstract

The purpose of this study is to examine cross-generational identity communication in the use of social media. It will do so by employing the Communication Theory of Identity (CTI) framework, which consists of four layers: the personal layer, the enactment layer, the relational layer, and the communal layer. This study uses a mixed-methods approach with a descriptive design. Quantitative data were collected through a survey of 150 participants, comprising Generation Z (45 respondents), Generation Y (40 respondents), and Generation X (35 respondents). Qualitative data were obtained through in-depth interviews with eight informants representing each generational group. The research results indicate that the communal layer tends to dominate cross-generational identity communication with an average score of 3.12, followed by the relational layer with an average score of 2.95. A total of 85.3% of respondents fall into the high identity communication category. The communal layer, which emphasizes engagement in digital communities, influences identity communication more significantly among Generation Z and Generation Y, while the personal layer is more prominent among Generation X. Conversely, the relational layer, which emphasizes interpersonal relationships, is more dominant among baby boomers. The results indicate that identity formation on social media is more influenced by social interaction, community engagement, and interpersonal relationships in the digital space across generations than by individual factors alone.
Co-Authors Eko Agung Sugiyarto Faidda Fahryati