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Saffah Haya Ibrahim
Universitas Boyolali
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Strategi Pengembangan UMKM Lokal Melalui Digitalisasi, Branding, Dan Inovasi Kemasan Produk di Dukuh Nglencong, Desa Kemusu Gisheila Esya Putri Wiranto; Farhan Rizkiansyah; Arum Wulandari; Saffah Haya Ibrahim; Khoirun Nisa; Anita Indah Sayekti; Jujuk Juhariah
Journal of Golden Generation Abdimas Vol. 2 No. 3 (2026): September: Journal of Golden Generation Abdimas
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jgga.v2i3.1112

Abstract

UMKM memiliki peran penting dalam meningkatkan perekonomian masyarakat, tetapi masih menghadapi keterbatasan dalam digitalisasi, branding, dan kemasan produk. Kegiatan ini bertujuan mengembangkan UMKM keripik pisang dan mi ayam di Dukuh Nglencong, Desa Kemusu, melalui digitalisasi, pembuatan banner MMT, dan inovasi kemasan menggunakan kertas minyak. Metode yang digunakan meliputi observasi, wawancara, pendampingan, dan praktik langsung. Hasil kegiatan menunjukkan adanya peningkatan pemahaman pelaku UMKM mengenai promosi digital, identitas produk, serta pentingnya kemasan yang bersih dan menarik. Strategi tersebut diharapkan dapat meningkatkan daya tarik dan daya saing produk UMKM lokal.
Co-Authors Anita Indah Sayekti Arum Wulandari Farhan Rizkiansyah Gisheila Esya Putri Wiranto Jujuk Juhariah Khoirun Nisa