Syanthia Wingy
Sekolah Tinggi Ilmu Komunikasi Bandung

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Strategi Komunikasi Politik Dprd Provinsi Jawa Barat Dalam Pengawasan Penyelenggaraan Pemerintahan Tahun 2026 Muhammad Syarief Abdurrachman; Muhammad Farid; Mohamad Arief; Syanthia Wingy
KOMVERSAL Vol. 8 No. 2 (2026): Komversal : Jurnal Komunikasi Universal
Publisher : Program Studi Hubungan Masyarakat Politeknik LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/komversal.v8i2.3169

Abstract

This study examines the political communication strategy of the Chair of Commission V of the West Java Provincial Regional House of Representatives (DPRD) in a field-work and vocational training activity in Majalengka Regency in January 2026. The study focuses on three interconnected strategies: participatory, persuasive, and educative communication. A qualitative approach was employed within a constructivist paradigm using a single embedded case study. Data were obtained through participant observation, semi-structured interviews, focus group discussions, document analysis, and descriptive pre- and post-activity measurements. The findings indicate that the participatory strategy was implemented through open questions, active listening, paraphrasing, and group discussion, producing 212 documented aspirations from 250 participants. The persuasive strategy combined communicator credibility, contextual emotional appeals, local language, and data-based arguments. The descriptive survey showed an increase in average participant trust in DPRD oversight from 41.7% to 85.7%. The educative strategy integrated policy information with practical vocational content, while the average knowledge score increased from 42% to 88%. The three strategies were subsequently integrated into a seven-stage Hybrid Legislative Political Communication Model: needs mapping, dialogue, policy education, aspiration documentation, conversion of aspirations into oversight agendas, institutional response and recommendations, and public feedback. The model suggests that political communication can function as a bridge between citizens' experiences and formal legislative oversight. However, the findings remain context-specific because the study covers a single case, uses short-term measurements, and does not employ a comparison group.