<![CDATA[This research aims to analyze the development of agro-edutourism package innovations as an educational tourism segment and identify supporting and inhibiting factors in the management of Guava Merah Agrotourism (PUJA). This study uses a qualitative descriptive approach conducted at Guava Merah Agrotourism (PUJA), Ngargoyoso District, Karanganyar Regency. Data were obtained through observations, in-depth interviews with managers, local communities, and visitors, as well as documentation. Data validity was tested through source, method, and researcher triangulation. Data analysis included data reduction, data presentation, and conclusion drawing. The results show that Guava Merah Agrotourism (PUJA) has developed seven agro-edutourism packages: Earth, Tunas, Sari, Harvest, Creation, Preneur, and Sustainable Packages. Each package integrates cultivation, product processing, entrepreneurship, and agricultural waste management to provide interactive learning experiences, particularly for students. Supporting factors include attractive natural potential, guava commodities, community support, and visitor enthusiasm. Inhibiting factors include limited facilities, weather-dependent open areas, limited human resources, and suboptimal promotion and visit management. These innovations increase destination value by integrating education, recreation, and direct field experiences while diversifying activities and strengthening PUJA’s competitiveness as an agriculture-based educational tourism destination.]]>
