Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal INTEGRATION: Journal of Multidisciplinary Studies
Wan Junita Raflah
Politeknik Negeri Bengkalis, Riau, Indonesia

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
How social media shapes consumer visit intention: evidence from cafes in Bengkalis, Indonesia Qumil Laila Safitri; Luna Maya Sasprida; Diha Ramadani; Annisa Febry Aulia; Ratu Fathana Bayu Suci; Andri Nofiar Am; Wan Junita Raflah
INTEGRATION: Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): INTEGRATION: Journal of Multidisciplinary Studies - August
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/integration.v1i2.113

Abstract

Purpose: to analyze the influence of social media on consumers’ visit intention to cafés in Bengkalis, Indonesia. Method: this study uses a quantitative approach with an explanatory design. Data were collected from 120 respondents who had visited cafés in Bengkalis, Indonesia, using a structured questionnaire. The data were analyzed using simple linear regression with SPSS to examine the effect of social media on visit intention. Findings: social media has a positive and significant effect on consumers’ intention to visit cafés in Bengkalis, Indonesia. Social media also accounts for a substantial proportion of the variation in visit intention, indicating its important role in influencing consumer behavior. Implications: social media is an important marketing tool for shaping consumers' intention to visit. Practically, café managers should optimize social media content and engagement to attract more customers, while theoretically, the study supports the SOR framework in digital marketing contexts. Originality: lies in its focus on cafés in a rural island context in Bengkalis, Indonesia, and in its application of the SOR theory to explain how social media influences consumers’ intention to visit local food and beverage businesses.
Beyond AI adoption: virtual assistants and critical thinking in vocational higher education Nashwa Deabiy Ryzandasyah; Tia Natasya; Aririn Permadani; Rosita Rosita; Andri Nofiar Am; Wan Junita Raflah
INTEGRATION: Journal of Multidisciplinary Studies Vol. 1 No. 2 (2026): INTEGRATION: Journal of Multidisciplinary Studies - August
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/integration.v1i2.114

Abstract

Purpose: to examine the effect of AI-based virtual assistant usage on students’ critical thinking skills in vocational higher education. Method: this study employed a quantitative approach using a cross-sectional survey design. Data were collected through an online questionnaire distributed to 131 vocational higher education students who had experience using AI-based virtual assistants in academic activities. The data were analyzed using validity and reliability tests, classical assumption tests, and simple linear regression analysis with SPSS to examine the effect of AI-based virtual assistant usage on students’ critical thinking skills. Findings: the use of AI-based virtual assistants has a positive and significant effect on students’ critical thinking skills. The regression analysis shows that AI usage significantly predicts critical thinking ability, and the model demonstrates a moderate explanatory power. Greater engagement with AI-based virtual assistants is associated with higher levels of students’ critical thinking skills in vocational higher education. Implications: AI-based virtual assistants can enhance students’ critical thinking skills when appropriately integrated into the learning process. Originality: focusing on vocational higher education students and empirically examining how the use of AI-based virtual assistants relates to their critical thinking skills in an emerging digital learning context.
Co-Authors Andri Nofiar Am Annisa Febry Aulia Aririn Permadani Diha Ramadani Luna Maya Sasprida Nashwa Deabiy Ryzandasyah Qumil Laila Safitri Ratu Fathana Bayu Suci Rosita Rosita Tia Natasya