Dadit Haryono
Magister Kebijakan Publik, Fakultas Ilmu sosial dan Ilmu Politik, Universitas Airlangga, Jl. Airlangga 4-6, Surabaya, Indonesia, 60286.

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A Legal Discourse Analysis of the Implications of Regulations on Shopping Centers and Self-Service Stores for Local Business Market Accessibility Dadit Haryono; Dwi Mariyanti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 4, No 2 (2026): September 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21996105

Abstract

This study aims to examine the legal-formal discourse structure within shopping center and supermarket regulations and analyze its normative implications for market accessibility for local enterprises. Using a qualitative document research method with a Critical Discourse Analysis (CDA) approach, the research instrument comprised a legal corpus inventory rubric alongside textual and contextual coding matrices to map ideological constructions regarding zoning clauses, partnership schemes, and local product quotas. Data analysis was executed following Norman Fairclough’s three-dimensional framework: microscopic textual analysis, discursive practice analysis (production and consumption of regulations), and socio-structural practice analysis. The results demonstrate that the regulatory text predominantly constructs an administrative-technical restrictive discourse that implicitly perpetuates the dominance of modern retail giants. Although existing legislation incorporates imperative clauses concerning mandatory partnerships and minimum local product quotas, its legal articulation remains ambivalent and highly formalistic. The lack of stringent administrative sanctions and clear standards for local product curation constitute the primary structural barriers hindering the competitiveness of micro and small enterprises. The study concludes that current regulations fail to function fully as affirmative protective mechanisms, instead relegating local businesses to a subordinate status within the modern retail ecosystem.