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All Journal Jurnal Riset Manajemen dan Akuntansi
Agnesia Kusuma
Universitas Katolik Musi Charitas
Decision Sciences, Operations Research & Management

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Pengaruh Pemahaman Environmental, Social, and Governance terhadap Keputusan Investasi Saham pada Mahasiswa Agnesia Kusuma; Mutiara Maimunah
Jurnal Riset Manajemen dan Akuntansi Vol. 6 No. 2 (2026): Agustus: Jurnal Riset Manajemen dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v6i2.7262

Abstract

This study examines the effect of Environmental, Social, and Governance (ESG) understanding on stock investment decisions among university students. The research is motivated by the gap between students’ theoretical understanding of ESG and their actual investment behavior, which is still often influenced by herding behavior and fear of missing out (FOMO). This study employed a quantitative approach using a survey method through questionnaire distribution. The population consisted of active accounting students, while the sample was selected using purposive sampling. Data analysis was conducted using simple linear regression after validity, reliability, and classical assumption tests had been completed. The results indicate that the level of students’ ESG understanding and stock investment decision-making remains relatively low. Nevertheless, hypothesis testing demonstrates that ESG understanding has a positive and significant effect on stock investment decisions among students. This study supports the Theory of Planned Behavior, which explains that knowledge can shape behavioral intentions and investment control. The findings imply that improving ESG literacy through capital market education and the integration of ESG topics into university curricula may encourage students to make more rational and sustainable investment decisions.
Co-Authors Mutiara Maimunah