Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Fitria Nirwana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
An Analysis of the Role of Human Resource Training in Improving the Marketing Performance of PT Yuri Indonesia Intan Husnul Khotimah; Fitria Nirwana; Richky Golkas Andrean M; Husna Purnama
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9429

Abstract

This study examines the role of human resource training in supporting marketing performance and formulates a development strategy for PT Yuri Indonesia, Lampung Branch. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation and analyzed descriptively and through SWOT analysis. Findings reveal strengths in management support, internal resources, working relationships, and strategic location, alongside weaknesses in training continuity, digital competencies, evaluation, and digital marketing utilization. The SWOT analysis identifies the WO strategy as the priority, emphasizing planned, continuous, needs-based training and digital marketing competency development to address internal weaknesses and capitalize on market opportunities. Keywords: Human Resource Training; Marketing Performance; Digital Marketing; SWOT Analysis; Marketing Strategy  
Co-Authors Husna Purnama Intan Husnul Khotimah Richky Golkas Andrean M