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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Qawwam
Hanafi, Imron
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Strategi Peningkatan Daya Saing Produk Suku Cadang Otomotif dan Elektonik Berbahan Karet di PT BesQ Sarana Abadi Hanafi, Imron; Hubeis, Aida Vitayala S; Raharja, Sapta
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 13 No. 2 (2018): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.159 KB) | DOI: 10.29244/mikm.13.2.167-174

Abstract

In order to spur the automotive and electronic industries to meet domestic needs and compete in the era of globalization, the development of manufacturing industries is not only based on large-scale industries, but also needs to be developed into Small and Medium Enterprises (SMEs). The obstacles faced today are limited capital, human resources (HR), product development and marketing procedures. PT BesQ Sarana Abadi is a small and medium business (UKM) engaged in the business of making rubber parts. In order to improve competitiveness, PT BesQ Sarana Abadi is researched with the formulation of the right competitiveness strategy. The objectives of the study are: (1) to identify factors that influence the competitive advantage of rubber and automotive parts products; (2) analyzing internal and external factors that affect the competitiveness of rubber and automotive parts industry products using the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) methods; (3) develop competitiveness strategies for the automotive and electronic spare parts products industry using Internal-External (IE) methods and Strengths, Weakness, Opportunities, Threats (SWOT) and Balance Score Cards (BSC); (4) formulating priority strategies to improve the competitiveness of rubber and automotive parts industry products using the Quantitative Strategic Planning Matrix (QSPM) method. From the analysis results, there are many weaknesses in the company. In this case a high opportunity value causes the company to operate, because in the IFE matrix the value of strength is greater than the value of weakness. In the EFE matrix, the opportunity value is greater than the threat. With the SWOT and BSC methods identified strategies needed, set the priority of the strategy by using the QSPM method.
THE APPLICATION OF THE ISO 9001:2015 QUALITY MANAGEMENT SYSTEM TO SERVICE PERFORMANCE AND CUSTOMER SATISFACTION AT BPVP BANDUNG BARAT Hanafi, Imron
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

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Abstract

ISO 9001:2015 Quality Management (SMM) is one of the strategic efforts of public sector organizations in improving service quality and customer satisfaction. This study aims to analyze the implementation of ISO 9001:2015 SMM and its impact on service performance and customer satisfaction levels at the Bandung Barat Vocational and Productivity Training Center (BPVP). The research method used was descriptive qualitative with data collection techniques through documentation studies of quality documents, standard operating procedures (SOPs), internal audit reports, and customer satisfaction survey data. The results show that BPVP West Bandung has consistently implemented the principles of ISO 9001:2015, including customer focus, leadership, employee involvement, process approach, continuous improvement, and fact-based decision making. The implementation of the ISO 9001:2015 QMS has been proven to contribute positively to improving service quality and customer satisfaction, as indicated by an increase in the customer satisfaction index from year to year. This study concludes that the effective implementation of the ISO 9001:2015 QMS can improve organizational performance and the quality of public services.
Co-Authors Aida Vitayala S Hubeis Sapta Raharja